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Welcome to
EEG Research Day

EEG Research Day is an annual academic event organised by the School of Economics, Management and Political Science at the University of Minho. Aimed at master’s and doctoral students, this event aims to publicise ongoing or recently completed research work, providing a space for sharing experiences and academic discussion.

Programme

What to expect?

Interdisciplinary discussions with experienced researchers

Networking opportunities with colleagues and experts

.

Valuing CV and academic experience

Dynamic sessions and relaxed academic atmosphere

Date

27th March, 2026

Localization

EEG, UMinho, Braga

Language Spoken

English

Certificate

Available for Presenters

Research exploitation and impact in EEG

EEG Research Day is an academic event that promotes the dissemination of recent or ongoing research by EEG students, broadening the impact of knowledge. The parallel sessions encourage interdisciplinary debates, providing a dynamic environment for the exchange of ideas and the development of research.

EEG Research Day parallel sessions promote interdisciplinary debates, allowing EEG students to present and discuss their research in a dynamic and enriching academic environment.

EEG Research Day is an academic event that highlights recent or ongoing research by EEG students, promoting the dissemination and impact of knowledge.

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Event programme

EEG Research Day Programme

08:30 . 09:00AM

Check-In

Check-In

Reception, welcome and registration of participants

  • Hall - Building II

Organization

GAI . EEG . UMinho

09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - A

Scientific Area

PhD in Management; MsC in Marketing and Strategy

Discussants

Gilberto Loureiro; Carla Freire; Joaquim Silva;Marco Escadas

Chaired by

Beatriz Casais

Organization

GAI . EEG . UMinho

Natália Sofia Carvalho Lemos

The Behavioural Effectiveness of Gamified Social Marketing within Well-being Mobile Apps

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Pedro Salvador

Choosing organic wine in context: from perceptions to valuation in an emerging sustainable wine market

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Amadeu José Vasconcelos Rodriges Carvalho

The Spark of My Eyes in the City: a longitudinal analysis of how longevity perceptions shape existential authenticity, meaning, and loyalty in urban tourism

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Beatriz Borges Rodrigues

Gender coding ontological and epistemological positions

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Carlos Alberto Silva

How do management practices influence hospital performance? = The case of Portuguese public hospitals=

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - B

Scientific Area

Political Science and International Relations

Discussants

TBA

Chaired by

TBA

Organization

GAI . EEG . UMinho

Sérgio Franco Gomes Da Costa

From Belonging to the Ballot Box: How National Identity Shapes Voting Behavior in Portugal in 2024

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Silvana Alves Costa

The European Parliament as a Democracy Promoter: The Case of Mozambique (2007–2024)

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Jéssica Pereira

No Woman’s Land: Redefining Forced Migration through a Gender Perspective in Afghanistan

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Matilde da Silva Faria

Rebranding Saudi Arabia: Genderwashing as the New Soft Power

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Miguel Barros

Entertainment Politics as a Communication Strategy of the Populist Radical Right: the case of Chega in Portugal (2019 – 2025)

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Miguel de Jesus Ferreira Pacheco

De Vizinho a Membro: A Narrativa Estratégica da Comissão Europeia sobre o Alargamento à Ucrânia em Tempos de Guerra

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - C

Scientific Area

Accounting I

Discussants

Delfina Gomes; Ana Caria; Fernanda Leão

Chaired by

TBA

Organization

GAI . EEG . UMinho

Vanessa de Jesus Costa

Accounting and Tax Literacy of Higher Education Students in the Fields of Economic Sciences

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Eva Carolina Rebelo Cunha

The Portuguese Tax System: Tax Evolution and the Influence of Institutional Actors

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Maria Izabelly Lima de Sousa

VAT Implementation in Brazil: Analysis of the Initial Phase

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Mariusa Soares Hess Indig

Tax Education as a Tool to Combat Tax Evasion and Fraud in Portugal

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Melissa Pedra Lima

Study of Litigation Between Taxpayers and the Tax Authority in the Application of the Tax Incentive for Investment Regime (RFAI)

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Rafaela Barbosa Pereira

Audit Quality and Tax Evasion: The Case of Publicly Listed European Companies

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Carolina Oliveira Casanova

Exploring Certified Accountants’ Perceptions on Measures to Combat Tax Fraud and Evasion in Portugal

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - D

Scientific Area

Accounting II

Discussants

Filomena Brás; Anabela Silva; Lídia Oliveira

Chaired by

TBA

Organization

GAI . EEG . UMinho

Jaqueline Dias Carvalho

The use of accounting as support for decision-making in Small and Mediumsized Enterprises: A case study for companies in the furniture and wood sector

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Maria João Freitas Pereira

The Exclusive Practice of the Certified Accountant Profession in Portugal

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Olesia Antunes de Abreu

Study on Profitability in Subcontracted Textile Companies: The Case of Serafim Abreu–Unipessoal, Lda.

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Ozana Da Glória Eduardo Paulo

As entidades do setor não lucrativo e normativo contabilístico: Uma análise em Angola

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Ana Rita da Silva Lima

Ethical behaviour in the practice of the profession of Certified Accountant

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Bruna Cristiana Coutinho Vilas Boas

Burnout Syndrome and Mental Health in Cer fied Accountants: Risk Factors and Preven on Strategies

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Bruna Filipa Ferreira Tinoco

Management Control and Performance Evaluation in Civil Construction

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - E

Scientific Area

Business Management & International Business

Discussants

João Pedro Gonçalves; José Carlos Pinho

Chaired by

António Azevedo

Organization

GAI . EEG . UMinho

Virgilia de Almeida Pinto

Women leaders in the banking sector: barriers and strategies for gender equality

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Helena Isabel Dias Silva

Políticas e Práticas de Integração Empresarial: O Caso Específico dos Imigrantes no Distrito de Braga

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Rui Gonçalves

Strategic Repositioning and Renaming in the Construction Sector:A Project-Based Case Study

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Ana Luísa Gonçalves Neves

Avaliação Financeira de um Projeto de Investimento no Setor do Fitness

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Blessing Amara Ikejiofor

Boundary Management Strategies in Hybrid Work and Their Link to Employee Well-Being and Productivity

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - F

Scientific Area

PhD in Economics

Discussants

Rosa Branca Esteves; Miguel Portela; Aurora Teixeira

Chaired by

Rosa Branca Esteves

Organization

GAI . EEG . UMinho

Inês C. Morais

Who Sits at the Top Matters: TMT Human Capital, Fit, and Firm Performance

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Beatriz Costa Azevedo

The impacts of mayoral replacements on public procurement outcomes

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - G

Scientific Area

Industrial and Firm Economics I

Discussants

Isabel Correia; Sílvia Sousa

Chaired by

Isabel Correia

Organization

GAI . EEG . UMinho

Joana Vieira Peixoto

Endividamento e investimento das PME’s portuguesas

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Mathilde Joana Andrade

Fundos Europeus de apoio à Inovação: caracterização do perfil das empresas e das suas expectativas

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Ana Filipa Ribeiro Freitas

Os efeitos da especialização e da diversificação na criação de empresas

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Ana Sofia Araújo Mano

O crescimento das PMEs em contexto de crise económica

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - H

Scientific Area

Management

Discussants

TBA

Chaired by

TBA

Organization

GAI . EEG . UMinho

Cristiana Baptista

Sustentabilidade do last-mile: uma revisão sistemática de literatura sobre soluções de entrega e os seus impactos ambientais

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Eduarda Rodrigues

Reestruturação do design darede da cadeia de abastecimento para melhoria de stocks e redução de custos

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Francisco Faria

Análise de patrocínios estratégia, formação e retorno

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Bruna Silva

Aplicação de técnicas de machine learning (ml) e deep learning (dl) para a previsão da procura no e-commerce

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Pedro Barbosa

Multifuncionalidade das infraestruturas desportivas: o caso do Sporting Clube de Braga

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André Serra Campos

Modelo hedónico para avaliação do valor dos naming  rights de estádios desportivos

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - EEG-1.33

Scientific Area

Master in Monetary, Banking and Financial Economics I

Discussants

-

Chaired by

Paulo Mourão

Organization

GAI . EEG . UMinho

Beatriz Rasteiro

O Mecanismo de Transmissão da Política Monetária: Impacto dos Choques Externos

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Joana Costa Teixeira

Impacto das Intervenções do FMI em Economias Desenvolvidas e em Desenvolvimento

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Pedro Pinheiro

Educar para ser livre – a importância da literacia financeira no ensino

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Yana Aquino

Análise Setorial de Fusões e Aquisições no Brasil

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - EEG-0.04

Scientific Area

OPE

Discussants

Ana Paula Ferreira, Carla Freire

Chaired by

Emília Fernandes

Organization

GAI . EEG . UMinho

Sofia Beatriz Quintela Vinhal de Mesquita Guimarães

O impacto da liderança ética na promoção de um clima de confiança e bem-estar psicológico

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Noémia Cristina Pereira Joaquim Monteiro

Registo Eletrónico de Saúde em Cuidados de Saúde Primários

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Débora Gonçalves Monteiro

A Inteligência Emocional como Fator Protetor do Burnout em Funções de Liderança

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Zuochen Huang

Fostering Inclusion: Effective Diversity Management to Reduce Workplace Conflicts in Multinational Companies

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09:00 . 10:45AM

Parallel Sessions I PS1

ROOM - EEG-aud.-1.01

Scientific Area

Political Science

Discussants

Luís Mota ; Paulo Duarte

Chaired by

Pedro T. Magalhães

Organization

GAI . EEG . UMinho

Alexandra Teixeira

Strategic Planning, Stakeholders and Networks at Municipal Level in Portugal

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Beatriz Rodrigues

O impacto do género do executivo na gestão das finanças locais: Uma análise quantitativa às áreas de investimento municipal

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Matilde Faria

“Rebranding Saudi Arabia: Genderwashing as the New Soft Power”

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Daniela Quaresma

Hungary’s Behaviour in the European Union’s Response to Russia’s Aggressions against Ukraine (2014-2024): The Challenges to Consistency and Coherence under the Lens of Post-Functionalism

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Erik Davtyan

Transformation underway? Armenia’s Russian and Western policy after the 2020 War in Nagorno-Karabakh

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Lilla Bauer

The growth of the church’s role in fulfilling the state’s social and educational tasks and resposibility from the change of regime (1989) to present day

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10:45 . 11:00AM

Break

Break

Take a brief pause to relax and refresh before continuing with the EEG Research Day activities.

  • Hall - Building II

Organization

GAI . EEG . UMinho

11:00AM . 12:30PM

Plenary Session

Plenary Session

“How to get published in leading social science journals”

Teresa Heath
Full Professor at EEG | UMinho and Researcher at NIPE

Aurora Teixeira
Full Professor at EEG | UPorto and Researcher at CEF.UP, INESC TEC and OBEGEF

Jorge Fernandes
Instituto de Políticas Y Bienes Públicos | CSIC

Luís Aguiar-Conraria
Full Professor at EEG | UMinho; Researcher at NIPE and Dean of EEG

  • aud.B1 - Building II

Organization

GAI . EEG . UMinho

12:30PM

Closing Session

Closing Session

Closing of the morning session by the President of the EEG

  • aud.B1 - Building II

Organization

GAI . EEG . UMinho

12:45PM . 14:00PM

Break . Lunch

Break . Lunch

Lunch break among EEG Research Day participants.

Organization

GAI . EEG . UMinho

02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - A

Scientific Area

PhD in Management; PhD in Marketing and Strategy

Discussants

Elisabete Sá; Beatriz Casais; Gina Santos; Alexandra Fontes

Chaired by

Carla Freire

Organization

GAI . EEG . UMinho

Teresa Godinho

Rebranding Accountability: The Impact of AI and ESG Reporting on the Role of Accountants in the Sustainability Era

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Daniel Lopes Lima

AI-Driven Innovation in Business Models: A Pathway to Competitive Advantage for Startups

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João Pedro Ferreira Gonçalves

Understanding Students’ Role in Higher Education Communication Co-Creation

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Maria João Camelo de Barros

Integrating work-life balance and wellbeing in entrepreneurship: a systematic review and research agenda. Proposing the novel construct of ‘work-life wellbeing’ and an integrative conceptual model for entrepreneurial wellbeing

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Olívia Campos

AI-Enabled Educational Service Delivery and Students’ Eudaimonic Well-Being: A Service Marketing Perspective on Sustainable Institutional and Societal Value

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - B

Scientific Area

Public Administration

Discussants

TBA

Chaired by

Marco Paschoalotto

Organization

GAI . EEG . UMinho

Glória Aurora Perpétua de Sousa Pereira de Magalhães

Power and Influence of Bureaucracy in the Implementation of Primary Health Care Decentralisation in Portugal

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Mariana Assef

Between Policies and Practices: Migrant Youth and the Escolhas Programme in Fundão

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Ana Filipa Novais

The Impact of Quality Management Systems on Customer Service Performance: Evidence from Portuguese Retail Water Utilities

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Carlos Miguel Lourenço de Lima

The local public action in portuguese municipalities: a study based on transfer os skills and financial independence

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - C

Scientific Area

Accounting III

Discussants

Filomena Brás; Alexandra Fontes; Anabela Silva

Chaired by

TBA

Organization

GAI . EEG . UMinho

Cláudia Isabel da Silva Melo

Audit Quality and Auditor Industry Expertise: The Case of European Listed Companies

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Fátima Leonor Martins Ferreira

Accounting as a Technical, Social and Moral Practice: A Case Study of Corticeira Amorim

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Geovania Catarina Indi

A Contabilidade de Gestão no suporte da Responsabilidade Social: O Caso IBAP – Guiné-Bissau

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Juliana Maria Ferreira Babo

The Role of Financial and Non-Financial Information in the Perceived Effectiveness of Decision-Making in Portuguese SMEs

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Letícia de Fátima da Cruz Delgado

Sustainability and Reporting in Cape Verdean Companies

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Ana Rita Lacerda do Rêgo Martins

Artificial Intelligence in Sustainability Reporting

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Beatriz Lopes da Silva Rodrigues de Sousa

The CSRD and the ESRS in sustainability reporting: a case study

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - D

Scientific Area

Accounting IV

Discussants

Ana Caria; Lídia Oliveira; Tânia Montenegro

Chaired by

TBA

Organization

GAI . EEG . UMinho

Rui Marcelo Lima de Oliveira Santos

Artificial Intelligence: The Role of Certified Accountants in Supporting SMEs with the Implementation of the EU Artificial Intelligence Act

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Daniel Barbosa Oliveira

A Influência da Inteligência Artificial na Utilidade da Informação Contabilística para a Tomada de Decisão: A Perceção dos Gestores

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Idelcynia Semedo Barros

The Impact of Technological Development on the Accounting Profession

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Inês Duarte Durães

Accounting in the age of artificial intelligence

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João Rodrigo Silva Machado

The Contribution of Artificial Intelligence to Management Accounting

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José Carlos Borges Cruz Oliveira

The impact of Artificial Intelligence on Accounting

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Carla Filipa Barbosa Pinto

Artificial Intelligence and the transformation of the controller’s identity: a case study at Bosch

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - E

Scientific Area

Economics

Discussants

Linda Veiga; Francisco Veiga; Miguel Portela

Chaired by

Francisco José Veiga

Organization

GAI . EEG . UMinho

Sofia Mascarenhas Chumbo Pires

Inflation, Living Costs, and Support for Far-Right Parties in Europe

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Tiago Coelho da Silva

Decomposing the wage impact of education-occupation mismatches: the contributions of worker, firm, and job title heterogeneity

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Rúben Rafael Pereira de Sousa

Personalized Pricing: Blessing or Curse?

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Ana Sofia Oliveira da Silva

The Impact of Socioeconomic Background in Youth on Adult Wages in Portugal

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - F

Scientific Area

Industrial and Firm Economics II

Discussants

Natália Monteiro; Lurdes Martins

Chaired by

Natália Monteiro

Organization

GAI . EEG . UMinho

Eduardo Nunes Sampaio

Presenteísmo e Produtividade do Trabalhador: Uma Análise Empírica em Portugal

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João Afonso Loureiro

Cibercrime no setor Financeiro: uma análise bibliométrica

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Juliana Molho Alves

O impacto da Inovação Social no Desenvolvimento Económico municipal em Portugal

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Bruno Filipe Monteiro Azevedo

O papel dos Sistemas de Informação a Tempo Real na procura de Transportes Públicos Urbanos

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Catarina Silva Azevedo

Horários de Trabalho Flexíveis e Bem-Estar dos Trabalhadores

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - G

Scientific Area

Monetary, Banking and Financial Economics

Discussants

Marieta Valente; Cristina Amado

Chaired by

Marieta Valente

Organization

GAI . EEG . UMinho

Rodrigo Soares

Determinantes económicos na volatilidade de longo prazo: uma aplicação empírica ao caso português

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Filipa Martins

Herd Behavior entre investidores individuais no mercado de criptomoedas

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Nivaldo Luís Macamo

O COVID-19 e os stakeholders internos das empresas

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Ana Catarina Barbosa Fernandes

Diferenças de género nos comportamentos financeiros

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Mafalda Pinto Ferreira

A implementação do cash pooling na WEG Portugal

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Mariana Raquel Silva Alves

A Sustentabilidade Financeira da Segurança Social: Causas, Perspetivas e Desafios Futuros

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - H

Scientific Area

Management II

Discussants

TBA

Chaired by

TBA

Organization

GAI . EEG . UMinho

Leonor Santos

Growth hacking como resposta aos desafios de crescimento das startups portuguesas

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Mariana Seabra

O papel da realidade aumentada nas emoções e no comportamento do consumidor: um estudo aplicado no setor hoteleiro

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Catarina Mendes

Avaliação financeira de um projeto de investimento

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Soraia Fernandes

O papel das recompensas na satisfação dos colaboradores: um estudo de caso

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Flávia Costa

Gestão de impressões no relato organizacional: o caso da volkswagen após o escândalo dieselgate

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - I

Scientific Area

Healthcare Units Management I

Discussants

TBA

Chaired by

TBA

Organization

GAI . EEG . UMinho

Margarida Isaías Ferreira dos Santos

Impacto da Escola Médica da Universidade do Minho na gestão do sistema de saúde regional: retenção e distribuição de médicos e tempos de espera

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José Paulo Pereira Martins

Gestão de Inventários no Bloco Operatório do Hospital de Fão

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Mariana Filipa Oliveira Rocha

Saúde em Movimento – Planeamento Estratégico e Estudo de Viabilidade da abertura de uma Unidade de Medicina Desportiva no Lusíadas Braga

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Vanessa Sofia Costa Pereira

Impacto da utilização das aplicações digitais nos serviços de saúde do Quadrilátero Urbano do Minho

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Maria Margarida Fiuza Branco Pires

A Influência da Igreja/da Religião na Gestão das Unidades de Saúde

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02:00 . 03:45PM

Parallel Sessions II PS2

ROOM - J

Scientific Area

Healthcare Units Management II

Discussants

TBA

Chaired by

TBA

Organization

GAI . EEG . UMinho

Rui António Vieira Antunes

Liderança relacional e engagement em cuidados intensivos – um estudo fenomenológico interpretativo

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Joana Leite

Transformação Digital em Saúde: o Potencial da Internet Of Things na Gestão de Unidades de Saúde

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Maria Inês Gonçalves Pinto Silva

Que impacto tem a telessaúde na otimização dos sistemas de saúde, particularmente na melhoria da acessibilidade dos cuidados de saúde, na gestão da doença crónica?

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Carolina Araújo

O impacto do “Projeto Ligue Antes, Salve Vidas” na redução da procura inadequada do Serviço de Urgência Hospitalar

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Mário João Rodrigues Esteves

Modelos de pagamento por desempenho das Unidades de Saúde Familiares em Portugal: Um Estudo de Caso na USF Lígios, Norte de Portugal

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03:45 . 04:00PM

Coffee Break

Coffee Break

Coffee break among EEG Research Day participants.

  • Hall - Building II

Organization

GAI . EEG . UMinho

04:00 . 05:00PM

Networking Sessions

Networking Sessions

Networking sessions/Researchers get-together (Bar Edf1 + Bar Edf2 + Bar Edf3)

Organization

GAI . EEG . UMinho

Scientific Committee

Beatriz Graça Luz Casais

Francisco José Alves Coelho Veiga

Gilberto Ramos Loureiro

Isabel Maria Machado Correia Brioso Dias

Lídia Cristina Alves Morais Oliveira

Luís Filipe Oliveira Mota

Maria Emília Pereira Fernandes

Maria Lurdes Castro Martins

Nazaré Glória Gonçalves Rego

Pedro Miguel Tereso Magalhães

Saber mais

How to get to the Event Research Day

Check-In

Pedagogical Complex II, Gualtar Campus, University of Minho, Braga

Contact

Phone: (+351) 253 601 920
Email : eeg-research@eeg.uminho.pt